There’s a place on my local high street to get tattoos, and the front door has a sign advertising laser removal that you can’t miss right on the way in.

I’m not sure if it’s tongue in cheek, but it certainly seems incongruous. If I were going to get a tattoo, I’d want to go to the place that’s confident I’m going to love it. If I wanted one removed, I don’t think the studio I could get another one at would be my first choice.

Be clear about the positive impact you’re going to have.