Picking your audience

When the thing you want to stress doesn’t accord with what your audience wants to hear, take a moment to think about what that means.

Perhaps you need to improve your delivery. Perhaps you need to better understand the audience’s needs.

Or, perhaps, you’re just not aligned with the audience. Is the discord a signal that you’re not on the right path, for the long term?

Tactically, you want your message to land well with this audience.

Strategically, you want to be selective about who the audience is.

Kindly, keep going.

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