There’s a shallow kind, based on seeing attributes and hearing words that lend us to believe in someone. Folks can learn the words and attributes, then exploit this. Sales folks make a point of doing so.

There’s another kind based on shared experiences and aligned values. This takes longer to form, though it builds a deeper commitment and is hard to short-cut. Remarkable politicians do this.

Building profound trust means demonstrating your values, so that folks know where you stand. Not everyone will approve or agree. It will close some doors and require hard choices. That’s okay.

Kindly, keep going.