Marketing for techies

There’s obvious benefit in automating error-prone steps, and the time saving is a clear win.

To you.

But not to the person who is threatened by automation. Not to the person who has time to do it manually and always has had.

Eventually they’ll be swept away, but right now you can’t force their hand. However much of an improvement you can make, you have to get people on board.

Persuade, influence, encourage.

Perhaps just start by listening, or working with an ally who can do that and more. You might be right, but is that enough if you want to be of help?

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