Seth Godin often uses the phrase “people like us do things like this”. He’s written a mini-essay on the idea and graciously made it available for us to read.

My beloved and I have been discussing the harm humans do to one another, indirectly, and how hoping that will change seems forlorn. If there is hope to be found, it’s in the idea that “people like us do things like this”. That more of us will take inspiration from positive role models and want to be associated with people who make better choices than they currently do. Myself included.

As consequences become clearer and break through media induced myopia, my hope is that society will embrace better “things like this”.

“People like us” will level up across the board.