Build for tomorrow.

In a rush to get things built, it’s tempting to overlook tomorrow and just get it done today. Move fast and break things; first mover advantage; now or never urgency – the pace of change is relentless and marketing ratchets up the immediacy with which we must act.

Of course it’s important to get things done, and quickly, but it can’t be at the expense of tomorrow. Tomorrow we’ll be building on what’s been done today and we can’t keep pushing up without solid foundations to rest on.

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