Affinity over attention.

I definitely have a business crush on Bernadette Jiwa’s blog. Most recently, she wrote:

Both the business and the customer win when we prioritise affinity over attention.

The Story of Telling

This is the essence of what matters to me, although I accept it doesn’t to everyone. A heart-warming experience beats a cheaper, more convenient, more efficient, more impersonal one – every time.

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